Mark Rosenzweig

Founder

Mark Rosenzweig founded SharkNinja in 1997 in Montreal, Canada, and entered the United States market in 1998. He is enthusiastic about developing innovative products that better the lives of consumers. In 2003, Mark spearheaded efforts to tap into Direct Response Television and became the face of SharkNinja, demonstrating firsthand the quality and efficiency of SharkNinja products.

Mark has a Bachelor of Arts in Psychology and a Bachelor of Art in Economics from Wharton School of Business.

Mark Barrocas

Chief Executive Officer

A self-made success and transformative force in global business, Mark Barrocas, CEO of SharkNinja, is a testament to the power of conviction, resilience, and the pursuit of excellence.

Under Mark's leadership since 2008, SharkNinja has evolved from a modest home appliance company into a product innovation powerhouse with $6.4 billion in annual revenue in 2025, serving hundreds of millions of consumers across 38 international markets and 40 product categories. Mark rallies the company's 4,100+ team members behind a steadfast commitment to delivering innovation, quality, and value for consumers through every single SharkNinja product. His bold growth strategy is fueled by an unwavering focus on consumer insights and a 24/7 product innovation cycle expertly choreographed by designers, engineers, and strategists across the globe.

Throughout his 18-year tenure, Mark has orchestrated a series of moves to expand and accelerate the business, including taking the company's former parent public on the Hong Kong Stock Exchange in 2017 and listing SharkNinja on the New York Stock Exchange in 2023. His pioneering vision advances the company's mission to positively impact people's lives every day in every home around the world.

Mark's philosophy of "Outrageously Extraordinary" defines SharkNinja's culture, promoting fearless exploration and ambitious risk-taking. This ethos not only encourages exceptional performance but also attracts top-tier talent as SharkNinja strives to remain at the cutting edge of its industry.

That same ethos also drives Mark's dedication to philanthropy, sustainability, and inclusion. In SharkNinja's first ESG Report, Mark unveiled the company's Positive Impact Plan, which sets ambitious commitments on circular economy and repairability requirements, 100% renewable electricity (Scope 2) usage in 2025 and pay equity and opportunities for all associates regardless of race, gender, ethnicity, or other characteristics.

Prior to SharkNinja, Mark held leadership roles at Aramark Uniform and Broder Bros Co and is a distinguished alum of the University of Michigan.

Neil Shah

Chief Commercial Officer

Neil Shah was named Chief Commercial Officer in 2018 and provides global leadership across Sales, Commercial Strategy, Growth, and Operations functions, with end-to-end responsibility from factory to market across pricing, channel strategy, and execution. Neil joined SharkNinja in October 2007 as the Manager of Sales Planning and Analysis; Neil has held various leadership roles within Strategic Sales & Marketing. Prior to joining SharkNinja, Neil held several positions within The Holmes Group, including Category Manager for the Wal-Mart business, and Senior Analyst, Sales and Operations, for the Jarden Consumer Solutions business. Neil received his Bachelor of Commerce and his Master of Commerce in Statistics and Accounting from H.A. College of Commerce at Gujarat University in India. He holds a Master of Business Administration in Management from McCallum Graduate School of Business at Bentley College.

Adam Quigley

Chief Financial Officer

Adam Quigley is the Chief Financial Officer of SharkNinja, overseeing the company's global finance organization, including financial planning and analysis, accounting, treasury, tax, internal audit, and investor relations. Over more than a decade with the company, Adam has played a critical role in shaping SharkNinja's financial strategy and strengthening its business globally. He brings a deep understanding of the business and the key drivers of its success.

Since joining SharkNinja in 2015, Adam has held a series of progressive leadership roles across the finance function. Most recently, he served as Senior Vice President of Finance - Global Business Planning, where he led finance teams responsible for category profitability, product costing & sourcing, global investments, and long-range financial planning to enable sustainable growth. Prior to that, he was Senior Vice President of Global FP&A and Strategic Finance, as well as Vice President of FP&A, where he partnered with senior leaders to drive decision-making and performance across the organization. Earlier in his tenure, Adam held finance leadership roles within FP&A.

Prior to SharkNinja, Adam held finance roles at The Boston Beer Company and Avery Dennison, gaining broad experience across commercial finance, FP&A, internal audit, and cost accounting.

Adam holds Bachelor of Science degrees in Finance and Management from Arizona State University and earned his MBA, Strategy and Finance, from the University of Michigan Stephen M. Ross School of Business.

Pedro J. Lopez-Baldrich

Chief Legal Officer

Pedro J. Lopez-Baldrich joined SharkNinja as Chief Legal Officer in 2018, bringing a wealth of global experience managing business, legal, operational, intellectual property, and executive management teams within both public and private companies. He is honored to work with an amazingly talented legal team comprised of business first attorneys who are passionate in the business outcomes and achieving 5 Star product reviews.

Pedro J. has held roles as CEO and General Counsel of Clean Diesel Technologies, General Counsel and VP of Operations at Patagonia, and Associate GC at Burton Snowboards. Pedro J. currently serves on the Board of Directors for Tech Goes Home – nonprofit dedicated to addressing digital inequalities.

Pedro J. holds a BS/BA in International Business from Drake University, a Juris Doctor from St. John's University School of Law, and an LL.M. from Georgetown University Law Center.

Ross Richardson

Chief Design Officer

Joining SharkNinja in 2015, Ross Richardson currently serves as our Chief Design Officer. Ross directs a global team of Mechanical and Product Design Engineers, Industrial Designers, NPI, and R&D professionals across 3 continents and time zones on the design and delivery for all Shark and Ninja products.

Prior to joining SharkNinja, Ross held management roles at Hoover Candy, Jigsaw Design Solutions Ltd, and FTL Subsea.

Ross holds a BEng degree in Product Design Engineering from Glasgow School of Art and The University of Glasgow.

Kim Smolko

Chief Operating Officer

Kim Smolko, our Chief Operating Officer, is obsessed with delivering extraordinary consumer value and experience. She leads her team to deliver best-in-class service at the lowest cost across all aspects of Global Operations, including Demand & Supply Planning, New Product Flawless Execution, Order Management, Logistics, Sourcing & Indirect Procurement, Consumer Experience, and Sustainability.

Kim joined us in 2021 from Energizer Holdings where she was Vice President, Global Supply Chain. Prior to that, Kim was with SC Johnson for 21 years, holding leadership roles across Supply Chain, Manufacturing, and Research & Development.

Kim holds a Bachelor of Science in Chemical Engineering from Purdue University and a Master of Business Administration from Marquette University.

Elizabeth Norberg

Chief People Officer

Elizabeth Norberg is the Chief People Officer for SharkNinja, Inc. As a key member of the executive leadership team, she leads all aspects of the People & Culture organization globally, overseeing the development and execution of strategies that continuously help to amplify SharkNinja's culture of customer-centric innovation.

Elizabeth brings over 25 years of unique experience to SharkNinja, having worked in retail, professional services, restaurants, entertainment, hospitality, real estate, and healthcare. She joined SharkNinja in September 2023 from Foot-Locker, where she served as Executive Vice President and Chief Human Resources Officer, responsible for corporate communications, human resources and the people strategy for over 45,000 associates in over 27 countries. Prior to joining Foot-Locker, she held executive leadership roles at Loews Hotels & Co, RLH Corporation, Dolce Hotels & Resorts, Starwood Hotels & Resorts Worldwide, Inc., and Northwell Health.

Elizabeth is graduate of Colorado State University and holds a Bachelor of Science in Business Management.

Anthony Marra

Chief Product Officer

Anthony Marra is SharkNinja's Chief Product officer and leads the development and introduction of all Shark and Ninja products. Additionally, Anthony's organization is responsible for Product Reliability, Process Quality & Manufacturing, Testing & Validation, Consumer Insights, Program Management, and Safety & Compliance.

Anthony joined SharkNinja in September 2008 as a Quality Engineer, and then rejoined the company in 2014 serving as Vice President of Quality and then SVP of Product Development for Shark. In 2025, he was appointed Chief Product Officer, overseeing the product development for both Shark and Ninja.

Prior to SharkNinja, Anthony worked for ITW North American Metal Fasteners and NGK Spark Plugs USA. Anthony holds a Bachelor of Science in Mechanical Engineering from Purdue University and has certificates in management and leading innovation from Columbia University and Harvard University.

Velia Carboni

Chief Information Officer

Velia joined SharkNinja in April 2024 from VF Corporation, where she was the Executive Vice President and Chief Digital Technology Officer responsible for the integration of world-class digital capabilities across all aspects of the company's business, including VF, its brands and functions globally. Velia joined VF in early 2018, following a 24-year career at Fidelity Investments where she held various senior leadership positions. She left Fidelity as the SVP of Mobile and Emerging Platforms, where she spearheaded mobile product development strategies that drove revenue growth, client satisfaction and brand awareness. Velia has a Bachelor of Science degree in Business Administration from Northeastern University and a Master of Business Administration degree from Boston University.

Adam Rodgers

SVP, Global Sales

Adam Rodgers, SVP of Global Sales, is responsible for leading all North America Sales, Sales Strategy, Customer P&L, and Trade Marketing to ensure we drive profitable revenue and market share growth across retail customers in all channels.

Adam joined us from Packable where he was the Chief Commercial Officer and led the strategic planning and execution of their eCommerce Marketplace revenue. Previously, he was with Reckitt Benckiser Inc. for 24 years in sales leadership roles.

Adam earned his Bachelor of Science from University of Durham.

Erik Barnard

SVP, Global Sales & Analytics

Erik Barnard is the SVP, Global Sales Strategy and Analytics at SharkNinja, bringing extensive expertise in commercial strategy, finance, and operations. Since joining the company in 2013 as Senior Director of Finance and Corporate Controller, Erik has held a series of impactful roles, including Vice President of Finance, General Manager of International, and General Manager of Global Sales and Trade. In 2022, he briefly stepped away to serve as Chief Operating Officer at KCD Brands, where he led operations for iconic brands like Kenmore, Craftsman, and DieHard. Erik returned to SharkNinja in 2023, reaffirming his dedication to the company's mission and innovation-driven culture. Before SharkNinja, Erik developed his foundational expertise at Grant Thornton LLP as a Manager and at CCR LLP as an Audit Supervisor. He holds both a Bachelor's and Master's degree in Accounting from the University of Connecticut.

Michelle Crossan-Matos

Chief Brand and Experience Officer

Michelle Crossan-Matos is Chief Brand & Experience Officer at SharkNinja, where she leads the company's Brand, Creative, Marketing, Consumer Experience, and global call center organizations, driving brand building, demand creation, and consumer connection at a global scale.

Prior to SharkNinja, she served as Chief Marketing Officer at Ulta Beauty, overseeing eCommerce, loyalty, brand, customer insights, store design, and the award-winning retail media network UB Media. Known for her visionary leadership and purpose-driven approach, Michelle championed initiatives like The Joy Project to deepen consumer connection. She previously held senior leadership roles at Samsung Electronics America, including CMO and SVP of Corporate Strategy & Innovation, and earlier served as CMO of luxury phone brand Vertu. Michelle began her career in global brand roles at P&G.

Born in Glasgow, she holds a degree from the University of Strathclyde and has completed executive programs at MIT and Harvard. She lives in Puerto Rico with her husband and two children.

James Kitto

SVP, Managing Director of EMEA

James joined SharkNinja in January 2025 to lead the EMEA region into its next chapter of growth and Outrageously Extraordinary achievements. He prides himself on building high-performance teams, progressive business cultures, and collaborative, inclusive environments.

Prior to SharkNinja, James spent over seven years at Samsung Electronics, initially as the Vice President of Sales for the UK and Ireland and was later appointed the Mobile Experience (MX) Division Head in 2022.

James began his career at Accenture, specializing in strategy and business process within financial services. He later led corporate development for a property startup, including launching a global mortgage brokerage and the trade sale of the business in 2007. Since 2008, James has worked in consumer technology, holding senior roles at Nokia across the UK and Western Europe before joining venture-backed digital transformation startup Freeformers in 2013, delivering large-scale programs for leading UK corporates including Barclays, Tesco and Sky.

James holds a BSc in Economics and Accounting from Bristol University and brings a unique mix of experience spanning management consultancy, sales and marketing, venture capital, and hands-on startup leadership.

He's now based in Southwest London with his wife and two children.