The website www.sharkninja.lt is the official online store for SharkNinja products in Lithuania. The operation of the website, its technical maintenance, customer support and coordination of warranty-related processes are provided by Akciju sabiedrība "ELKO Grupa". Customer support services on behalf of Akciju sabiedrība "ELKO Grupa" are provided by "Planas Chuliganas" UAB. The sale of products, order processing, payment administration and invoicing are carried out by SIA Mercora, whose details are indicated in purchase documents and invoices.

We process personal data in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council (General Data Protection Regulation or GDPR), the Law on Legal Protection of Personal Data of the Republic of Lithuania and other applicable legal acts.

Your personal data collected or processed through the website www.sharkninja.lt may be processed by different data controllers depending on the specific service or processing purpose.

1. For the operation of the online store, maintenance of customer accounts, and marketing activities, the data controller is Akciju sabiedrība "ELKO Grupa", registration No.40003129564, legal address: Toma iela 4, Riga, LV-1003, Latvia, E-mail: [email protected].

2. SIA "Mercora", registration No.: 40203681092, legal address: Bruknas iela 12-33, Riga, LV-1058, Latvia,  E-mail: [email protected], provides e-commerce and related services on behalf of Akciju sabiedrība "ELKO Grupa" and acts as a data processor within this scope.

In certain cases, SIA "Mercora" may process personal data as an independent data controller where such processing is necessary for the fulfilment of its legal obligations under applicable laws.

3. Customer support services on behalf of Akciju sabiedrība "ELKO Grupa" are provided by "Planas Chuliganas" UAB, registration No.: 304098945, legal address: Žemaitės g. 21-101, LT-03118, Vilnius, Lithuania, E-mail: [email protected], which processes personal data as a data processor.

In this Privacy Policy, the terms "we", "us", and "our" refer to the relevant data controller responsible for the processing of your personal data in the specific situation.

If you have any questions regarding the processing of your personal data, you may contact us using the contact details provided above.

Depending on the circumstances, we may process:

• first name and surname;

• e-mail address;

• telephone number;

• delivery address;

• billing address;

• order information;

• payment information (excluding full payment card details);

• communication history;

• warranty and complaint information;

• customer support requests;

• website usage information;

• IP address and technical device information;

• call recordings;

• call metadata (date, time, duration);

• correspondence content.

1. Performance of a Purchase Agreement to:

• accept and process orders;

• arrange delivery of products;

• organize payments;

• provide warranty services;

• process withdrawal requests and complaints.

Legal basis: Article 6(1)(b) GDPR.

2. Compliance with Legal Obligations

To comply with accounting, tax, consumer protection, and other legal requirements.

Legal basis: Article 6(1)(c) GDPR.

3. Customer Service

To respond to inquiries, provide technical support, arrange warranty services, and handle complaints.

Legal basis: Article 6(1)(b) or Article 6(1)(f) GDPR.

4. Fraud Prevention and Security

To protect customers and the company from fraudulent activities and other security risks.

Legal basis: Article 6(1)(f) GDPR.

5. Marketing

Where you have provided your consent, we may send you information about news, promotions, and special offers.

Legal basis: Article 6(1)(a) GDPR.

To ensure service quality, employee training, complaint handling, fraud prevention, and the establishment of evidence in potential disputes, customer service calls may be recorded.

Call recordings are generally retained for up to 90 days and are then automatically deleted unless they are required for the handling of an active complaint, dispute, legal proceeding, or compliance with legal obligations.

Personal data may be disclosed to:

1. "Planas Chuliganas" UAB for the provision of customer support services. "Planas Chuliganas" UAB acts as a data processor and processes personal data only in accordance with the instructions of Akciju sabiedrība "ELKO Grupa".

2. SIA "Mercora" for the provision of e-commerce, order fulfilment, payment administration, and related services.

Depending on the purpose of processing, SIA "Mercora" may act:

• as a data processor on behalf of Akciju sabiedrība "ELKO Grupa"; or

• as an independent data controller where processing is necessary for compliance with accounting, tax, consumer protection, warranty, or other legal obligations.

3. Other Parties, Such As:

• courier and delivery service providers;

• payment service providers;

• leasing and installment payment providers;

• IT and cloud service providers;

• public authorities where required by law.

Personal data is generally processed within the European Union or the European Economic Area.

In certain cases, your personal data may be transferred outside the European Economic Area (EEA), including to companies within the SharkNinja group located in the United Kingdom or the United States, where necessary for customer support, warranty services, product safety matters, or other legitimate business purposes.

Such transfers are carried out only in accordance with GDPR requirements and subject to appropriate safeguards, such as the European Commission's Standard Contractual Clauses or other transfer mechanisms recognized under the GDPR. Personal data is transferred only to the extent necessary for the relevant purpose.

Personal data is retained only for as long as necessary for the relevant purpose.

For example:

• order and invoice data – in accordance with statutory retention periods;

• customer support communications – for as long as necessary to provide services and resolve disputes;

• call recordings – up to 90 days;

• marketing data – until consent is withdrawn.

You have the right to:

• request access to your personal data;

• request correction of your personal data;

• request deletion of your personal data;

• request restriction of processing;

• object to processing;

• exercise your right to data portability;

• withdraw consent at any time;

• lodge a complaint with the State Data Protection Inspectorate of the Republic of Lithuania (Valstybinė duomenų apsaugos inspekcija), A. Juozapavičiaus g. 6, LT-09310 Vilnius, Lithuania, E-mail: [email protected], Website: www.ada.lt.

We use cookies and similar technologies to ensure the operation of the online store, analyze website usage, and provide personalized content and advertising.

The following categories of cookies are used on our website:

• Necessary cookies, which are required for the functionality of the website and do not require consent;

• Analytics cookies, which help us understand how visitors use the website;

• Marketing cookies, which are used to provide personalized advertising and marketing activities.

• Analytics and marketing cookies are only used with your prior consent. You may provide, withdraw, or modify your consent at any time through the cookie settings available on the website.

Additional information regarding the cookies used, their purposes, and retention periods may be obtained by contacting us at [email protected].

We may update this Privacy Policy from time to time. The latest version will always be available on www.sharkninja.lt.